Educational Leadership and Professional Development Action Item

DATE:	Tuesday, February 6, 2018
TO:	School Board Members
FROM:	Jeff Eakins, Superintendent
SUBJECT / RECOMMENDATIONS
Approve the Agreement for Technical Services with Hill and Knowlton Strategies (HK Strategies) (Educational Leadership and Professional Development)
EXECUTIVE SUMMARY
HK Strategies supported marketing and communications efforts for the Hillsborough Principal Pipeline (HPP) for six years.  They worked with the leadership development team to create photo libraries, videos, infographics, brochures, and other marketing and communications tools that enhanced program implementation and innovation.  The current contract will focus on the Turnaround Leadership Pathways (TLP) initiative funded by the United States Department of Education through the Teacher and School Leader Incentive Program grant.  The award received by the District was over five million for the five-year grant period.  Year one funding is $1,278,922.  HK Strategies is one of the partnerships that was written into the first two years of the grant as part of a marketing campaign to get the very best teachers and leaders into our highest needs schools.    The contract with HK Strategies will support the development of key messages, vignettes and videos, brochures, infographics, power point templates, pop-up banners, case studies, and ongoing consultation in an effort to effectively market and support the work of the District’s TLP.
STRATEGIC OBJECTIVES
• Develop a culture of respect, trust, and collaboration • Engage and communicate with families and stakeholders • Continuously improve processes and systems
FINANCIAL IMPACT (Budgeted:  Yes)
Funds in the amount of $150,000 will be available in the TLP Grant.  For tracking purposes, the project number specific to this agenda item is 3342.  As of January 10, 2018, the remaining balance less encumbrances for this line item equaled $1,262,227.23.
EVALUATION
Current HPP tools created by HK Strategies have been shared at over 28 local recruitment events, over 200 local principal and AP meetings and trainings, and at approximately 68 local and national meetings, conferences, and convenings that support the field of education. The tools are extremely professional and high quality, and have received a great deal of praise from both internal and external stakeholders. Several of the tools have also been featured in educational journals to highlight the principal pipeline. Use of the new tools for TLP will also be tracked for usage.
SUBMITTED BY:

Tricia McManus		Gretchen Saunders
Assistant Superintendent, Educational Leadership and Professional Development (813) 272-4876		Chief Business Officer (813) 272-4270
		C 6.08
Hillsborough County Public Schools (Florida) * Mtg.#20180206_859 (Board Meeting) * Section C Item# 6.08