HCPS FL Logo Leadership, Professional Development, and School Transformation
Action Item
DATE: Tuesday, October 16, 2018
TO: School Board Members
FROM: Jeff Eakins, Superintendent
SUBJECT / RECOMMENDATIONS
Approve the Agreement for Technical Services with Hill and Knowlton Strategies (HK Strategies) (Leadership, Professional Development, and School Transformation)
EXECUTIVE SUMMARY
HK Strategies supported marketing and communications efforts for the Hillsborough Principal Pipeline for six years.  They worked with the leadership development team to create photo libraries, videos, infographics, brochures, and other marketing and communications tools that enhanced program implementation and innovation.  
 
The current contract will focus on the Turnaround Leadership Pathways (TLP) initiative funded by the United States Department of Education through the Teacher and School Leader Incentive Program grant.  The award received by the district was over $5,000,000 for the five-year grant period.  Year two funding is $1,852,644.  HK Strategies is one of the partnerships that was written into the first two years of the grant as part of a marketing campaign to get the very best teachers and leaders into our highest needs schools.   

The contract with HK Strategies will support the development of key messages, vignettes and videos, brochures, infographics, power point templates, pop-up banners, case studies, and ongoing consultation in an effort to effectively market and support the work of the district’s TLP.
STRATEGIC OBJECTIVES
• Develop a culture of respect, trust, and collaboration • Engage and communicate with families and stakeholders • Continuously improve processes and systems
FINANCIAL IMPACT (Budgeted:  Yes)
Funds in the amount of $53,000 will be available in the Turnaround Leadership Pathways Grant.  For tracking purposes, the project number specific to this agenda item is 3542.  As of September 27, 2018, the remaining balance less encumbrances for this line item equaled $805,380.
EVALUATION
Current TLP tools created by HK Strategies have been shared at some of our recruitment events, and teacher, principal, and assistant principal meetings and trainings.  The marketing tools created for TLP thus far include, logos, banners, infographics, powerpoint templates, and short vignettes with narratives for the Why#WeAchieveTogether series showcased on our Achievement Schools Webpage.   The tools are extremely professional and high quality, and have received a great deal of praise from both internal and external stakeholders. Use of the new tools for TLP will be tracked for usage.
SUBMITTED BY:  Kim Huff, Director, Leadership Development
Tricia McManus   Gretchen Saunders
Assistant Superintendent, Leadership, Professional Development, and School Transformation
813-272-4876
  Chief Business Officer
(813) 272-4270
    C 6.09
Hillsborough County Public Schools (Florida) * Mtg.#20181016_909 (Board Meeting) * Section C Item# 6.09