Approval of Communications Plan Including Communications Functional Organization, Related Job Descriptions, and New Logo

On March 8, 2005, the School Board contracted with Hill & Knowlton, Inc. (H & K) to conduct a communications audit of the District. On July 18, 2005, the Board received the results of that audit, which included an assessment of the District’s communications practices and recommendations for improving communications. Those recommendations included the integration of internal and external communications and the fine-tuning of key messages. The attached plan describes a reorganization of communications under one roof, strategies for developing and communicating key messages, and the introduction of the new logo and graphic standards across the District. This plan will become effective December 14, 2005, upon approval of the Board.

Effective internal and external communications will enhance and support the achievement of the defined goals in the District Strategic Plan.

Choice Grant funds will provide $64,274 of the future annual costs of $109,498. The balance of $45,224 will be included in the salary budget.