Partnership with AT&T Advertising and Publishing Corporation (AT&T) for a One-Year Period to Enhance Communication Efforts with Parents (Student Services and Federal Programs Division)

A continuation of the partnership with AT&T Advertising and Publishing was approved by the Board on January 12, 2010. Attachments reflect the information that will appear in the new directory, as well as a copy of the current Barter Agreement.

* Increase promotion rates at all grade levels and the percentage of high school graduates

The partnership has no financial impact on the district budget. The advertising space within the directory is valued at $46,698. Banners will be displayed at middle and high schools, grades 6 - 12, in exchange for the advertising space devoted to Hillsborough County Public Schools within the directory.

The Community Yellow Pages section consistently scored in the sixty percent (60%) range with respect to usage, based on research conducted by Strategic Metrics, Inc. The evaluation noted that if the section was considered a yellow pages heading, such as "Restaurants" or "Physicians," it would be one of the top six most referenced headings in the directory. There are a total of 2,642 headings in the Tampa Edition.