|
|
Business
Action Item
|
DATE: Tuesday, January 12, 2010
TO: School Board Members
FROM: MaryEllen Elia, Superintendent
SUBJECT / RECOMMENDATIONS
Approve Continuation of the Partnership with AT&T Advertising and Publishing Corporation (AT&T) for a One Year Period to Enhance Communication Efforts with Parents (Student Services and Federal Programs Division)
EXECUTIVE SUMMARY
AT&T Advertising and Publishing would continue to provide a section featuring Hillsborough County Public Schools within the Community Information section of their yellow page directory (AT&T The Real Yellow Paqes). The attachment reflects information in the current directory. Pending approval, all information will be updated. Approximately 1.5 million directories have been distributed to date. The designated section in the directory would be amended to reflect current information and continue to focus entirely on communicating information of importance to parents and other stakeholders. In return for this opportunity, the district would permit AT&T to continue to display signs on the athletic fields of our high schools. The district has provided specifications relative to the size and location of the signs. AT&T would assume all costs related to replacement of signs.
ANNUAL DISTRICT GOAL(S) AND CRITICAL SUCCESS FACTOR(S)
* Increase promotion rates at all grade levels and the percentage of high school graduates
FINANCIAL IMPACT (Budgeted: No)
The partnership has no financial impact on the school district budget. The district will realize approximately $40,000 of estimated value in free advertisement.
EVALUATION
The Community Yellow Pages section consistently scored in the sixty percent range with respect to usage based on research conducted by Strategic Metrics, Inc. The evaluation noted that if the section was considered a yellow pages heading - such as "Restaurants" or "Physicians" - it would be one of the top six most referenced headings in the directory. There are a total of 2,642 headings in the Tampa Edition.
SUBMITTED BY:
Velia Pedrero, Supervisor, Parent/Family and Community Involvement
Gwendolyn Luney, Assistant Superintendent
Student Services and Federal Programs
(813) 272-4879
|
Gretchen Saunders
Chief Business Officer
(813) 272-4270
|
A 5.21
|
Hillsborough County Public Schools (Florida) * Mtg.#20100112_390 * Section A Item# 5.21
|