HCPS FL Logo Performance Management and Community Support
Action Item
DATE: Tuesday, May 21, 2013
TO: School Board Members
FROM: MaryEllen Elia, Superintendent
SUBJECT / RECOMMENDATIONS
Approve the Reorganization of the Communications Department
EXECUTIVE SUMMARY
The reorganization of the district’s Communications Department provides for high level communication functions dedicated to the daily operations of the district while increasing oversight and support for the district’s internal and external communication processes to ensure a clear, accurate, effective, and user-friendly experience for the end user.  The Communications Department will be reassigned to the Superintendent’s Office.  Two new positions will be added.

Manager, Communications

Under the direction of the Assistant Superintendent for Performance Management & Community Support, will oversee departments that support internal and external communications for the school district.  The manager will work collaboratively with the Public Information Officer, across divisions, and with external stakeholders to ensure that the district’s communication processes are clear, accurate, effective, and user-friendly for the end user.

Department Manager, Strategic Initiative Communications and Marketing

Will oversee internal and external marketing of strategic initiative functions for the district and ensure that initiatives are effectively communicated and marketed to appropriate stakeholders.

This reorganization allows the Public Information Officer (PIO) and his staff, under the direction of the Superintendent, to support high level communication needs of the district which include responsiveness to the local media, general public, School Board, Superintendent, and school and district staff.  Public record requests and high-level emergency incident notifications will be monitored and facilitated by the PIO’s office.

STRATEGIC OBJECTIVES
All Strategic Objectives
FINANCIAL IMPACT (Budgeted:  Yes)
Cost savings of ($82,712.59)
EVALUATION
SUBMITTED BY:  Linda Fernandez
    Jeffrey Eakins

  Assistant Superintendent, Performance Management & Community Support
(813) 272-4101
    A 9.01a
Hillsborough County Public Schools (Florida) * Mtg.#20130521_564 (Board Meeting) * Section A Item# 9.01a