Action Item
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Business
Action Item |
| DATE: | Tuesday, July 14, 2015 |
| TO: | School Board Members |
| FROM: | Jeff Eakins, Superintendent |
| SUBJECT / RECOMMENDATIONS | |
| Approve the Digital Marketing Rights Agreement Between Hillsborough County Public Schools (HCPS) and Education Funding Partners (EFP) for a Limited Time Web Advertisement (Business Division) | |
| EXECUTIVE SUMMARY | |
| On September 30, 2014, the Board approved a pilot with EFP, who partnered with Microsoft to promote free products to our students and employees. The results of the pilot are included as an information item in today’s agenda.
If approved, EFP will partner with Walmart to promote its back-to-school campaign for students, parents, and educators. Walmart has an online tool, “Classrooms by Walmart” that assists families in accessing their specific school supply list(s). Many of our schools are already utilizing this website. Parents may choose to purchase the supply list items directly from Walmart.com or print the list and shop. The promotion will begin on July 15, 2015, and end on September 30, 2015. HCPS revenue will be generated depending on the number of hits from our website. |
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| STRATEGIC OBJECTIVES | |
| All Strategic Objectives | |
| FINANCIAL IMPACT (Budgeted: Yes) | |
| Estimated revenue is $16,955. | |
| EVALUATION | |
| EFP will provide the number of website hits generated. | |
| SUBMITTED BY: | |
| Jean Bowman | Gretchen Saunders | |
| General Manager, Procurement Department (813) 272-4374 |
Chief Business Officer (813) 272-4270 |
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| A 6.13 | ||
| Hillsborough County Public Schools (Florida) * Mtg.#20150714_695 (Board Meeting) * Section A Item# 6.13 | ||